Tea is divided into three main types according to the height of the tea growing areas in Sri Lanka. Within those three categories, tea leaves are further subdivided into five main parts and a number of sub-parts depending on certain properties. Tea is a major export crop of Sri Lanka and the second most popular beverage in the world. Out of these, black tea grown in Sri Lanka and several other countries is in high demand in the world. So no matter how much tea we drink, very few people know that there are many types of tea leaves.

So the tea produced in the tea estates is exported and distributed to various institutions in Sri Lanka through tea auctions through intermediaries. That is through brokerage firms. Tea samples from the estate are taken by experienced tea tasters who are well versed and experienced in the taste of tea in the brokerage houses and set the price according to the nature of the tea. After that a tea auction will be held every week where tea buyers can get tea through intermediaries. Tea buyers are companies that take and pack tea and release it to the market.

We have always seen that tea leaves are just plain tea but after that when we bring tea leaves home we see what kind of tea they belong to. It is very likely to be a tea between the first two or three. In this way the tea leaves undergo a number of processes before they come to us. If you want to know what happens in the middle of picking and transporting tea leaves from picking to selling centers, you have to go to a tea factory. Then there are a number of other processes involved in setting a price before selling tea leaves. They do this by testing samples of tea leaves and setting prices. After that it will face a long process in the companies that pack the tea leaves and release it to the market under different brand  names so that we can get it from the tea shop.

Sri Lanka is the third largest producer of tea in the world. Sri Lanka is the largest distributor of high quality black tea in the world with the symbol of Ceylon tea. Ceylon tea is not just a specialty tea. Sri Lankan brand that is manufactured and imported in Sri Lanka formerly known as Ceylon. Ceylon tea is a unique creation of nature. It is also a healing plant that has health benefits beyond taste. Due to the fact that it grows in different regions, it has a variety of tastes. So the flavors are different from one to another. Ceylon tea growing regions soil, geographical location, climate Different identity according to production. Although we have a great love for tea, we do not know much about the origin and production of tea.

All   must  recognize the significance of conserving natural resources at present. Environmental protection is a practice of protecting the natural environment on individual and  organizational levels, for the benefit of  humans beings and other living  beings.  Waste production, air pollution, and loss of biodiversity resulting from the introduction of invasive species and species extinction are some of the problems  related to environmental protection.  Natural resources   provide so much of benefits  for current generation as well as future generations.  At present  Educational  institutions offer courses, such as environmental studies, environmental management and environmental engineering, that teach the history and methods of environment protection.  Therefore,   everybody  should   realize  their long-term   goals and objectives  will be better served in the event  they help to protect the natural   resources.  Protection of  environment  has been recognized, and governments have begun placing restraints on activities that cause environmental degradation.  People  have to realize  with their day to day activities  can  affect  the environment around them. Whatever  business or  personal activities  people  are  carrying out everybody priority must be given to  environmental conservation. As a result of  the pressures of population and technology, the environment  being besmirched.  It is   significant to  keep  environment   tidy and  Beautiful for the people to live happily.  Protection of the environment is needed due to various human activities such as industry. In order to  environmental protection to become a reality, it is significant for societies, organizations and  governments  to develop strategies  together and implement  environmental protection  decisions.

It is utmost importance  the strategic objectives of  any organization. With strategic  objectives   the company can measure its progress   towards  achieving its vision and mission and would give   direction to its  staff  which in  turn would enhance   productivity of the  company and   reduction in   clashes of  ideas  of its employees.

Key strategic objective of  any company  is to  expansion of business activities.  In this direction,  it is necessary to motivate employees in order to contribute towards  achieving  of  company objectives.  Furthermore  any  company  targets of  maintaining accreditation in terms of quality of services and  to implement favourable ratings from  reputed rating agencies in an effort to  enhance  customer confidence of  the company.   Any company  aims to  enhance  net earnings  for its  shareholders. Further  company  aims to incorporate sustainability element in its operations being considerate on the environment.

It is significant to communicate  these objectives to its employees  and  motivate them  to contribute to achieving objectives  by adhering to the  laid down  broad  goals.

In  contemporary  competitive  business world, customers have a  number of   choices  with regard to purchasing  services and products.  Various attributes are taken into consideration   by  different customers   when choosing   products and services.

In products or services  there are major attributes  for companies to  achieve  competitive  edge  by keeping in position of their products and services   with each attribute.  These   attributes  are introduced as  competitive priorities. These are recognized as  performance  objectives in  operation management perspective.

 It is an important aspect the cost of services or products.  Specifically cost is significant in any industry, Therefore any organisation   must be  cost conscious in order to  retain its customer base and also to gain new customers.

Flexibility and speed of operations of new product or services in a  company tends to be lesser.  New product development  which flexibility aspect  goes through a  vigorous assessment  procedure.

Companies in contemporary world understand that innovations are vital for their survival. As such it is significant to find a balance between maximizing the benefits of existing products and   introducing better products   into the market. It is necessary to coming up with new concepts and ideas, doing continuous research on the market as well as consumers and analyzing the results    designing and developing products and services.  The final step is the marketing of the product.   Successful companies have a systematic way of introducing new products and services to the market and prepared well in advance for any eventualities that may arise.   Introduction of new products   and challenges   are discussed in this case study.

Bringing new product or service to the market  is a challenge   and initial stages this challenge is   to survive in the market. As the   times goes by   the challenge differs and it is to increase the sales. In every challenge there is scope for growth   and there are opportunities. It is  necessary to face the competition in  the market and due to the ever changing  nature of market, advancing of  technology,  it cannot afford  to be behind the competition when it  is introducing  a new product or service.  When the market is changing rapidly product or service also must fit into the change.

Effective Communication is the key to the success when introducing a product or service to the market and   it is necessary to communicate effectively to achieve the common goal which is making profits. When  introducing a  new product or  service to the  market   a press relase plays a significant  role.    News releases are indicators of  product or service development   and prospects and provides  information for the consumers.

When marketing a new product  or service  launching  awareness program  can have an impact on consumers.Marketing plan  plays a pivotol role  by  displaying information  a company plans to achieve its  objectives and goals.

There are  several critical  factors to be  considered when introducing a new product or service such as  competition,  ideal customers,  unique  selling proposition  and advertising etc. “ Half the money I spend on advertising is wasted, and the problem is I do not know which half ” British founder of Unilever   Lord Leverhulme once stated   so it is necessary to  invest  money on advertising  in proper way otherwise it is only wasting money.

There are many reasons for a new product or service in the market to fail.  It is necessary to do research beforehand about the product or service idea   and consider the outcome of research.  Sometimes reason for failure is wrong   pricing or distribution methods. In the other hand advertising may not be effective.  Successful product   relies heavily on research and solves many problems in advance.

Research of the market is extremely significant.  It is also necessary that   information and data collected   and analyze them in order to decide the direction.  It identifies the needs of the customers,   their   choices,   features of product or service, pricing structure and   distribution.  They are critical factors to decide in advance prior to introducing a new product or service to the  market.

Another area of significance is the process of coordination.   When the advertising is going on and with the   increase of demand,   products must be readily available in the market.  It is necessary to make a time frame and stick to it in this connection.  There are many instances  new products are announced by  companies and  then no adequate supply and  again announce non availability  and as a result  company loss credibility, loss  sales  and product or service introduced to the market   can be a failure.

In the event the product or service is successful manufacturing capacity must be there to cope with the demand of customers. Quality testing system   must be   a continuous process and  also  need to   attend to customer complaints on time in order to satisfy the customers.  Therefore,  after sales service is vital to address the customer’s issues and complaints.  It is also necessary to make sure that the sales people are comfortable with the selling of the product or service as they are the key people who are taking the products or services to  the  consumers.

In the event the Company needs to be in the position of Market leader it is necessary to   n increase revenue, increase profit margin. For this purpose it requires to reduce cost and expenditure.

• Company always interacts with outside   world
• Stakeholders are much more interested  on environmental issues.
• The company should be very much concern about the waste it leaves to the environment.
• Key factors in Company success is the sustainable growth
• Cost saving   is also a key factor for the progress and development.
• Success of Company depends on   the competent of its employees to a great extent.
• It is necessary for the company to have its managers and key officials motivated    to get maximum from them for the  development of the company

.Highly trained and motivated,  inspired employees are the key factor to

• produce innovative products and services
• Exceed the expectations of the customers
• To win new customers
• To retain the existing customers.

A company  needs to continuously training its employees and it should consider not as expenditure but as an investment. Any company   requires following factors for success and growth

Constantly endavour to  increase revenue and profits

• Proving  superior customer service  and retaining existing  customers
• Introducing new products and services
• Introducing  new  organisation structure  in order to achieve results

Continuously striving to   reduce cost   which will pave the way for offering low cost   products and services to the customers and with the low cost the Company can reach to a larger customer base.

Not only low cost but the products  and services should be high quality in order to retain the   customers who have purchased products and services from the company.

Any company  should adopt new initiatives   to reducing resources use   and prevention of pollution and   damage to the environment. In order to achieve this  purpose following   are required.

Recruitment policy to have the best employees possible.

• Training the existing employees to the maximum level
• Increase the productivity to the maximum
• Reduce costs and expenditure
• Enhance the quality of the goods and services offered
• Increase the profit margins for the shareholders

There is no doubt that  practicing the  above  any company   will be able to reach its goals and objectives in order to become Market Leader

Among all difficult situations, resolve to be in peace.

Follow the example of nature. Wind is blowing, rain is pouring, sun shines bright treating all equal. When there is rain you have to be ready with an umbrella, for cold you must have necessarily amenities for protection, for bright hot sun, you have to find a shade or cool air.

In life too all worries, disappointments, frustrations are all in the way and you cannot avoid them. You must find protection and face them with a calm and quite manner. Without allowing frustrations to control your life and making it miserable.

Today is the most precious day of your life and spend that day giving its due worth. You might find grandest opportunity at any moment. New possibilities are popping up all the time continuously.

Nothing to worry if you fail or one door is closed. There are thousands doors will be opened in front of you if you have the confidence on yourself. Love your own life again.

You keep your target as happiness and peace, then your life will be filled with everything you want.

If you pursuit material things, money or power, it is inevitable that your life become a struggle. Take a deep breath and realize who you are and stop to be in the present moment that is precious and only time you have.

Then realize what a vast possibilities available at your hand.

I wish to invite you to Join our   Company whose main focus is to create  business relationships  with  companies around the globe   in order to assure the development of a sound  business  dealings  with the highest  standard of best business practices.  We are  one of the largest  Companies  in  Sri Lanka , with substantial private and corporate investment portfolio.

We are privately looking for  agents and management experts who will be willing to act as  our agent in your country.

Also involved in the referral business, promoting recruitment  service institutions, and providing finances, loans, sponsorship, joint venture or procuring investments projects that have not been initiated  private and corporate investment portfolios. 

Currently have a back-log of an Excess Maximum Return Capital Profit  of an average of  0% on each private investment and corporate portfolio under our administration and control now to put it under the management of private businessmen and corporations with good business ideas that can generate at least 10% ROI per annul over maximum of 5 years duration. The fund will be disbursed based on a clear loan of 3% interest rate per annul for 5 years renewable.

All sign-up contracts, briefings and investment portfolio management files will be handled  by our company.

In the  event  you want to participate  and  to be an Agent of our Company  for further and other details please contact the undersigned.

Sri Lanka has an extraordinary variety of places to visit within its modest physical dimensions, a natural environment of such scenic beauty and diversity. This Island has more than two thousand years of recorded history, and the remarkable achievements of the early Sinhalese civilization can still be seen in the ruined cities and great religious monuments. The glories of this early Buddhist civilization continue to provide a benchmark of national identity for the island’s Sinhalese population. Long-established Tamil population in the Northern Province of Sri Lanka  have established a vibrant Hindu culture.

Sri Lanka has   attracted travelers for centuries. Marco Polo described Sri Lanka as the finest island in the world because of its natural scenic beauty.  Indian, Arab and European traders and adventurers came to Sri Lanka in search of   rare spices and precious stones. Sri Lanka is an island floating in the blue waters of the Indian Ocean and the Bay of Bengal.  Around the Island over a thousand miles of beautiful golden beaches fringed with coconut palms. Most of Sri Lankan  tourist hotels and resorts are located along this  attractive  coastal belt.

Nature lovers   compare Sri Lanka to a teardrop falling from the tip of the India. It is in the shape of a pearl   and name given to the island was Pearl of the Indian Ocean. Arab traders named Sri Lanka as Serendib   and this country was identified  by  the British  in English word “Serendipity”.

A compelling variety of landscapes ranging from wildlife-rich lowland jungles, home to extensive population of elephants, wild animals  and rare endemic bird species. Nuwara- Eliya or “The Little England” of Sri Lanka   is set against beautiful background of mountains, valleys and waterfalls.  All around Nuwara-Eliya, you will find  evidence of the British influence in cottages or   mansions. The Victoria Park in the middle of the Nuwara-Eliya town is an exquisite place for a picnic and is also fine for bird watching as you can find  some rare species of birds.

Sri Lanka has a reputation for its Gem industry.  Some of the rarest of gem stones of exquisite beauty have taken pride of place, in the Crown jewels of Kings and Queens from the time of Great Roman Emperors.

Sri Lanka is now experiencing peace   after three decades of Civil war and although the physical, political and human scars of war still remain, however,   tourism industry in Sri Lanka is progressing rapidly more and more tourists are attracted to Sri Lanka from all over the world.

Sri Lankan people are warm and friendly throughout Sri Lanka the hospitality of Sri Lankan people will help you start lifetime friendships. We offer all the specialized services required to run a world class operation, providing customers with adventurous, educational and fun trips that make them yearn to come back again and again. We can proudly say that creativity and thoroughness are the most important part much more than a tour operator, our company gives the opportunity to feel warmth and   friendliness of Sri Lankan people   with the professionalism that always characterizes our unique services.

Purchasing of goods services and materials  are the responsibility of Procurement.  The target of this   arm of the company is to get  quality  products for minimum cost. Supply chain management and supply chain risk management  are involved in  procurement. Procurement  section of the company  is responsible for   obtaining the   materials  at the right  assembly point  at the exact time of production. Therefore this section must be handled by the experienced and  expert employees.  They must   know how to coordinate all functions of the company With the advancement of computer technology  and  Information technology  this section should be   fully computerized and   web based  procumbent section is  a must to fulfill the  contemporary requirements.

Advance technology  is  significant  in  achieving  competitive benefits.  The company has to understand this fact   and  had commissioned an   assembly plant  equipped with advanced technology  so that items  could be produced with highest  quality  standard at  low cost. Just in time  manufacturing philosophy does not   involve   incorporation of  advanced technologies.    Supply chain management is linked with the e plant  whereas inventory requirements are communicated to the suppliers when  needed  with the plant whereas inventory requirements are communicated to the suppliers when required automatically there   suppliers to  deliver the materials  at assembly point.  Further supply chain management   marketing,   customer relations also can be well incorporated with the   advanced technology.

An individual or  Group   which has direct or indirect stake in a  project  that can affect or  affected by the  actions, objectives  and decisions  of the Project can be  identified as   Stakeholders.  Accordingly Creditors, Customers, Directors, Employees, Owners or Shareholders, Suppliers, Trade unions, Government  and its Agencies  are all included under  the expression  of Stakeholders. Stakeholder  can be  anyone who has  interest in the  project   or will be affected by its  dealings.

Project Managers have to   realize the values and issues that stakeholders have in order to  involve everyone in the project. The sooner these issues are addressed positively  the better it is for the smooth functioning  and progress of the Project.

Stakeholders are not  equal  and  various stakeholders are  entitled to   different  considerations. As an example  company’s customers who comprise part of the stakeholders  are entitled to  fair  trading deals but  they are not entitled to  the same consideration as the Project  employees.

To put it into its context, stakeholder management is vital in order to  achieve  objectives of any Project.   Creating  positive relationships with  stakeholders and  proper  management  is a most unique feature  which has pivotal importance   in   contemporary business environment.

A stakeholder map is a supportive  document  in order to identify  each and every  stakeholder. This   will ease the stakeholder management process. Recognizing   stakeholders  according to the influence or  impact they can make on the project  will also be helpful in the  management of stakeholders.

It is primarily focused at getting to know  each other  and engagement is the opportunity to  discuss and  agree  to a set of values and principles. It is necessary that  all stakeholders  to   abide by them. Stakeholder agreement is a document of consensus  between and among  stakeholders. 

Stakeholder management is the process of managing  expectation of stakeholders who have interest in the Project. Stakeholders commitments is a  vital fact  and it is the value that galvanize diverse entities so that each and everyone  can work together like a family for mutual benefit.  Again commitment is the force that drives the relationships forward  to the desired  goal  which lead to growth and profitability and  to  get  the project  off on the right foot.

The most obvious  example is sales skills which  can be  sustained  to  continue to build   the relationships  and trust with the stakeholders. Building relationships is an   important  as the   outstanding success and dismal failure of the project depends on stakeholders  to  trust  so that  they will deliver the goods   at the right  time in the right way.

Managing stakeholders  means managing their  needs and expectations.  This is  easier  in the event   good relationships are developed with  stakeholders. Running a  successful   project requires a high degree of stakeholder management.

Stakeholder  influence is an important factor  and in this context   what is significant is the power and influence that a stakeholder has over the project objectives.
Stakeholders desire to exert influence  should be combined with their ability to exert influence on the  project. The stakeholders  can disturb  the project  plans and  cause uncertainty .

The reality is that stakeholders are no  equal  in terms of their influence. As  an example Senior manager  has more influence than  ordinary employee. In the same manner,   a person  with more company shares  has  a greater influence than a small shareholder. Banks have a considerable impact on project facing cash flow problems, yet this is not important to a large Project. A  big customer exerts more influence  than  small customer. Employees are able to   increase their power and influence  as stakeholders by  uniting under  trade unions.

Project Manager    should communicate with all stakeholders to discover and manage their expectations  prior to implementation and  during the execution of  the project  in order to  steer clear a project to take it on the right track.  One of the key elements of stakeholder management  is the  influencing  ability to  affect actions,  beliefs and attitudes of others to ensure that  people  support project goals.

Advertisements are an obvious example of how people can be influenced. Pictures. symbols  and images are extremely influential,  as some  people  ignore words, so that Project Manager should use more pictures, images and symbols  when communicating with  stakeholders of the Project. Project Manager to outline a plan in order to  increase support and minimize disturbances.

Stakeholder  group could include individuals from a certain geographic location  or individuals with a specific interests. Level of participation by the key stakeholders  should also be monitored by the Project Manager. Unless a  project  truly engages its stakeholders, it will be paying some of its employees to  success and the rest to resist it. Good stakeholder managerment is    fundamental to the ability of a project  to  change. It is necessary to manage  stakeholders in a sensitive and positive way from  the moment the project starts throughout the  closure of the project.

When a project is  being implemented   more and more people are affected. Some of these people have the  authority to  undermine the project. Stakeholder management is a process by which to  identify  key stakeholders and  get their support.  First stage of this is  stakeholder analysis. In this analysis it can be  realized that who are the most important stakeholders.  Subsequent step is to prioritize  and categorize  them by  their power and interest.  Final step is to  understand and  motivate  stakeholders and   to get their support. Stakeholder analysis is the technique to be  utilized to recognize  the key people who have to be  won.

Management of stakeholders   is  crucial to the success of  every project.  By engaging the right  people in right place in the project, it is possible to  make a big difference.  Stakeholders  could be strong  supporters of the project or they could block or obstruct the smooth functioning. That is why Stakeholder management is a vital  and  successful people utilize it to  gain support from  each and everyone. It  helps to ensure that with proper stakeholder management,  project  succeeds while  others fail.   

Project stakeholder management is not going to be easy task.  Having some knowledge of human behaviours can help Project Manager  to use the most appropriate communication strategy, tools and techniques. One of the key elements of project stakeholder management is the use of influence and  the ability to affect the actions, beliefs and attitudes of other people  to ensure that  stakeholders  support   the  project.  Underlying the fact and it is necessary to  use stakeholder planning to  facilitate and   pave the for ultimate  success of the Project. It takes  determination and clear thinking for this unique achievement.

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