Stakeholder Management


An individual or  Group   which has direct or indirect stake in a  project  that can affect or  affected by the  actions, objectives  and decisions  of the Project can be  identified as   Stakeholders.  Accordingly Creditors, Customers, Directors, Employees, Owners or Shareholders, Suppliers, Trade unions, Government  and its Agencies  are all included under  the expression  of Stakeholders. Stakeholder  can be  anyone who has  interest in the  project   or will be affected by its  dealings.

Project Managers have to   realize the values and issues that stakeholders have in order to  involve everyone in the project. The sooner these issues are addressed positively  the better it is for the smooth functioning  and progress of the Project.

Stakeholders are not  equal  and  various stakeholders are  entitled to   different  considerations. As an example  company’s customers who comprise part of the stakeholders  are entitled to  fair  trading deals but  they are not entitled to  the same consideration as the Project  employees.

To put it into its context, stakeholder management is vital in order to  achieve  objectives of any Project.   Creating  positive relationships with  stakeholders and  proper  management  is a most unique feature  which has pivotal importance   in   contemporary business environment.

A stakeholder map is a supportive  document  in order to identify  each and every  stakeholder. This   will ease the stakeholder management process. Recognizing   stakeholders  according to the influence or  impact they can make on the project  will also be helpful in the  management of stakeholders.

It is primarily focused at getting to know  each other  and engagement is the opportunity to  discuss and  agree  to a set of values and principles. It is necessary that  all stakeholders  to   abide by them. Stakeholder agreement is a document of consensus  between and among  stakeholders. 

Stakeholder management is the process of managing  expectation of stakeholders who have interest in the Project. Stakeholders commitments is a  vital fact  and it is the value that galvanize diverse entities so that each and everyone  can work together like a family for mutual benefit.  Again commitment is the force that drives the relationships forward  to the desired  goal  which lead to growth and profitability and  to  get  the project  off on the right foot.

The most obvious  example is sales skills which  can be  sustained  to  continue to build   the relationships  and trust with the stakeholders. Building relationships is an   important  as the   outstanding success and dismal failure of the project depends on stakeholders  to  trust  so that  they will deliver the goods   at the right  time in the right way.

Managing stakeholders  means managing their  needs and expectations.  This is  easier  in the event   good relationships are developed with  stakeholders. Running a  successful   project requires a high degree of stakeholder management.

Stakeholder  influence is an important factor  and in this context   what is significant is the power and influence that a stakeholder has over the project objectives.
Stakeholders desire to exert influence  should be combined with their ability to exert influence on the  project. The stakeholders  can disturb  the project  plans and  cause uncertainty .

The reality is that stakeholders are no  equal  in terms of their influence. As  an example Senior manager  has more influence than  ordinary employee. In the same manner,   a person  with more company shares  has  a greater influence than a small shareholder. Banks have a considerable impact on project facing cash flow problems, yet this is not important to a large Project. A  big customer exerts more influence  than  small customer. Employees are able to   increase their power and influence  as stakeholders by  uniting under  trade unions.

Project Manager    should communicate with all stakeholders to discover and manage their expectations  prior to implementation and  during the execution of  the project  in order to  steer clear a project to take it on the right track.  One of the key elements of stakeholder management  is the  influencing  ability to  affect actions,  beliefs and attitudes of others to ensure that  people  support project goals.

Advertisements are an obvious example of how people can be influenced. Pictures. symbols  and images are extremely influential,  as some  people  ignore words, so that Project Manager should use more pictures, images and symbols  when communicating with  stakeholders of the Project. Project Manager to outline a plan in order to  increase support and minimize disturbances.

Stakeholder  group could include individuals from a certain geographic location  or individuals with a specific interests. Level of participation by the key stakeholders  should also be monitored by the Project Manager. Unless a  project  truly engages its stakeholders, it will be paying some of its employees to  success and the rest to resist it. Good stakeholder managerment is    fundamental to the ability of a project  to  change. It is necessary to manage  stakeholders in a sensitive and positive way from  the moment the project starts throughout the  closure of the project.

When a project is  being implemented   more and more people are affected. Some of these people have the  authority to  undermine the project. Stakeholder management is a process by which to  identify  key stakeholders and  get their support.  First stage of this is  stakeholder analysis. In this analysis it can be  realized that who are the most important stakeholders.  Subsequent step is to prioritize  and categorize  them by  their power and interest.  Final step is to  understand and  motivate  stakeholders and   to get their support. Stakeholder analysis is the technique to be  utilized to recognize  the key people who have to be  won.

Management of stakeholders   is  crucial to the success of  every project.  By engaging the right  people in right place in the project, it is possible to  make a big difference.  Stakeholders  could be strong  supporters of the project or they could block or obstruct the smooth functioning. That is why Stakeholder management is a vital  and  successful people utilize it to  gain support from  each and everyone. It  helps to ensure that with proper stakeholder management,  project  succeeds while  others fail.   

Project stakeholder management is not going to be easy task.  Having some knowledge of human behaviours can help Project Manager  to use the most appropriate communication strategy, tools and techniques. One of the key elements of project stakeholder management is the use of influence and  the ability to affect the actions, beliefs and attitudes of other people  to ensure that  stakeholders  support   the  project.  Underlying the fact and it is necessary to  use stakeholder planning to  facilitate and   pave the for ultimate  success of the Project. It takes  determination and clear thinking for this unique achievement.

References :

http://www.mindtools.com/pages/article/newPPM_07.htm
http://dcu.academia.edu/SimonedeColle/Papers/559560/A_stakeholder_management_model_for_ethical_decision_making
http://good-b.com/?tag=stakeholder-management-theory
http://www.projectsmart.co.uk/stakeholder-management.html
http://freedomsphilosopher.blogspot.com/2012/01/stakeholder-theory-of-corporate.html
http://www.emeraldinsight.com/journals.htm?articleid=1793160

About Myself ( Sample )

My  duties as an Assistant Manager is to coordinate with the  Computer Programmers of our company to  identify and communicate with   our customers to formulate  and produce a  requirement specification to create  systems and software solutions.  Our company is one of the leading business partner, developer and implementer of business management software and services to  over thousands of customers  around the globe. My purpose is to help the customers   and serve them run their businesses  more efficiently  and effectively  helping them to gain greater insight  into their business activities and providing them with lasting benefits by  automating their business processes.

With the  benefit of  my experience and understanding and insight I provide  software  and services  through our programs  that are relevant, practical and useful for the demands of today’s small, medium and large  sized businesses organizations.

I  offer outstanding customer service  and our customer  centric approach is designed to engender customer loyalty whilst at the same time setting us apart from our competitors. I   service our company to exceed the expectations of our  valued customers and in order to do this  we work as a team and helping each other  and learning  from each other.

Our company market develop and support business software that automates business processes  and our product range   including the  following

  • Customer Relationship Management software
  • Human Resources Management Software
  • Project Costing Software
  • Production Management Software
  • Document Management Software
  • Point of Sales
  • Fixed Asset Management Software
  • Property Management
  • Business Intelligence
  • Web based applications
  • E-business

We also offer tailor made  software solutions  for the requirements  of business within some specific industries that enhance the core products industries including the following  sectors.

  • Real estate
  • Manufacturing
  • Retail
  • Accountancy
  • Distribution
  • Clinical
  • Construction

The support service and aftercare our  company provide to our customers contineus to be  the corner stone of the success of our company and as the Assitant Manager,  I am effectively  contributing  with my experience  and skills to the success of my company.

Software Solutions is a highly successful business and I am  extremely  proud of being  a part of  my company   what our company is doing    and what  our company has achieved in this field. Success of our company  is built upon a belief that every individual contribution should be recognized, respected and valued. Our company  combine a global perspective with strong local expertise and remain single minded in our focus on our customers in order to exceed their expectations as customers  are most important  people of any business organisation. .

Cyber Crimes

With the rapidly developing advanced technology, cyber crime is   very familiar among almost all the people. Apparently there is no dissimilarity between conventional crimes and cyber crimes yet the only disparity being the mode in which  the crime is committed. However, cyber crimes as well as conventional crimes include the behaviour whether act   which leads to breach the rules of law in a society. Cyber crime can be defined as illegal activity committed on internet which harm the other individual or by large the society with the help of a computer and World Wide Web.  There is no doubt with the advancement of  networked technologies  have paved the way for committing  criminal activities in the internet and due to different factors, culprits are easily escaped without punishment. Individuals who are victimized are clueless even to lodge a complain – where to complain or what to complain. More   cyber crime victims are among   teenagers or other age group is irrelevant in  broad perspective yet in this research attention is focused specially on the teenager victimization.

Recruitment and Selection Process

In order to fill a vacancy requires the identification of a set of  description  of the position and the  there must be a relevant selection criteria. It is necessary to prepare an accurate   document with duties and responsibilities for the position  to be filled.

In the event  vacancies  to be  advertised   minimum of two weeks  for the classification of the process prior to submitting a request for advertisement.In most cases the  approval of the management is required to fill a vacancy. Management should clarify following points. Employment ContractSalary and benefits. There must be a policy for  advertising the vacancies together with funding provisions for advertisements Competitive selection process means the   selection criteria ensuring the  best applicant  to fill a vacant position. Vacancies are created in an organization in the following manner;   New  positionsStaff ResignationStaff retirementLeavesAbsence

Taking the organization into the next level  need out of the box thinking, general business insight,  industry insight  HR   strategically know how. It is strenuous task   to manage the  big picture while dealing with  the day to-day operations.  Human resource  strategies are required  to bring fresh eyes to an organizations’ operation and  to move forward.  They are  to be applied in  to increase productivity and profits. It is  required to train and retain the right people  for the organizational needs, to solve human resources problems,  implementing  human resources  policies and procedures and to improve the  culture of the  organization and   to enhance  the morale of  employees.

Importance of Human Resources Strategies


Human Resources  strategies  are continuing guidelines the  approach the organization intend to adopt in managing its people. HR strategies are generalized guidelines on  employee management adopted consensus  in an organization to  control the behaviour  and guide workplace activities within acceptable limits which are communicated   and implemented  through instructions and directives. It is quite clear that HR strategies outline what and how HR professional undertake their  activities in the work place.  When HR strategies are formulated  specially  for an organization they must be  implemented strictly and this is what makes  HR strategies   very important  and necessary for  any organization today. Business management  practices require that an organization  to adopt a distinct approach towards managing employees and getting the  best productive out of them. Therefore, HR strategy is a must for every business today.

PESTLE analysis

PESTLE  analysis is  a concept in marketing principles.  This concept is utilized as a tool by  companies  all over the World to  track the  atmosphere  they are working  and planning  to business dealings. It denotes P for political E for Economics, S for Social T for Technological L for Legal and E for environmental.  It provides a bird’s eye view  from  different angles   to keep a track of  business plan.  When applying this  concept to practice at HFS  it is necessary to consider the  following points.

  • Political situation in  the country
  • Economic factors prevailing in the country
  • Culture of the country and its impact on the market
  • Likely technological inventions  can be  propped up and affect the market
  • Environmental  impact on the industry

All these aspects  are important to HFS as well as to any industry or business. This framework represents  strategic management   for HFS to follow and they affect HFS’ goals and plans. Impact of each of the factors are different and   it is imperative to any strategy HFS wants to develop. HFS  should conduct PESTLE  analysis as it forms a better comprehensive version of SWOT analysis.

Political factors determine  the extent to  the Government influence  on economy and industry. HFS  is  affected in  Political factors such as  tax, fiscal policy, trade tariffs etc. Economic factors can  directly influence  HFS  activities,  such as,   inflation rate and interest rate.  It would  affect the purchasing power of consumer and change demand and  supply.,  Foreign  exchange rates  can affect the operations of HFS. Social factos  scrutinize  the social environment. Technlogical  innovations   may affect the operation of HFS. Legal factors have both  external and internal impact. There are   certain laws that affect business operations of HFS.