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Marketing Strategy

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Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of goods.  A marketing strategy is composed of several interrelated components called the marketing mix.  The Marketing mix consists of data to a series of product and customer related matters.

  • The segments of customers
  • Products  to  be designed for the selected customers
  • Product features uniquely targeting this market
  • Packaging of l the products

Pricing is a quantitative expression of the value of the product to the customer.

Pricing should be designed like a feature consistent with the use of the product.

  • Price of the product
  • Payment method                    
  • Channel –  direct, wholesale or retail channels best moves and delivers the product and its benefits to the selected market.
  • The message that states the purpose and benefits of the product in the market and how it competes
  • Direct,   indirect or through others
  • Product, showing customers  how it can be useful, and persuading them to buy

The actual selling process breaks down into two components called the decision making unit (DMU) and the decision making process (DMP). The DMU) consists of all of the people who will play a role in the decision to purchase a product. The marketing mix program must understand the needs of each of these individuals and find a way to communicate the marketing message to each of them.  These people are typically identified as:

Buyer – the person who actually pays.

Decider – the person or group that actually says this is the product we want.

Influencer – who helps the decider decide – example the press. 

The people included in the decision making unit (DMU) interact to make the purchasing decision. The (DMP) is a description of this interaction.  By understanding this process a salesperson can best understand who, how, and when to work on getting the customer order.

My current role, Growth and Learning

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I have  to develop some new skills  and  grow in  with  experience in  my  current job. I have to  consider what seems to be missing from  my  current job, or  may  new things I have to learn and I ave to find ways and means to add those things to my current  job to carry out my roels. The best way to start is to think about the needs of   my  department and supervisor. If  I  know what my  departmental requirements   and these are areas in which I want to develop,  I  may have a win-win situation.  My  needs and  my  departmental  needs may be met at the same time. In this case, it is more likely that my  department may support training and development that I  may need. However, sometimes my  area of interest may not be of interest to the department. If that is the case, I have to find  for  other ways to develop. I  can figure this out by talking to  my  supervisor.  I am  prepared to talk about what works in my  current  career and what new things  I  would like to learn

Job Description

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  • Calling quotations
  • Contact new suppliers for cheapest price and best quality goods.
  • Participating management meeting, operation meeting and procurement committee meetings.
  • Introduce new suppliers for the organization.
  • Handling  purchasing.
  • Responsible for all purchasing items and the cost Provide up to date reports to the management.
  • Ensure the cheapest price and best quality goods
  • Overall day to day administration functions in the company.
  • Prepare monthly project status reports for management.
  • Prepare monthly KPI for the Staffs and sending to management accountant
  • Provide direction and responds to actions in timely manner including in absence of management
  • Motivate, support and guide team members when necessary

IT Solutions

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IT  Solutions  is   leading provider of   complete Information Technology  solutions in Sri Lanka. We passionately believe that  different  organizations  have specific  requirements and therefore,  treat each business  on  individual basis  with the overall objective of adding value  to the business requirements of our  valued clients.  We are in a position to  provide  high level of personalized service  and you will find working with Hyper Solution  is a vibrant experience  as  you are more likely to find our  staff is  efficient, friendly, honest and above all exactly  execute your   specific requirements.

We have built a strong  team of professionals who are well versed with information technology. We are proud to be leading   IT Technology  in Sri Lanka   entirely   due to the commitment of our Support Engineers and also with the confidence and trust kept on us by our clients.

We continuously  tap into the  human resources  and  we recruit  energetic and skilled workers  from the vast  and rich human resource pool  in Sri Lanka.We at IT Solutions , rest assured that your IT requirements will be well taken care of  to your entire satisfaction.