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Marketing Strategy

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Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of goods.  A marketing strategy is composed of several interrelated components called the marketing mix.  The Marketing mix consists of data to a series of product and customer related matters.

  • The segments of customers
  • Products  to  be designed for the selected customers
  • Product features uniquely targeting this market
  • Packaging of l the products

Pricing is a quantitative expression of the value of the product to the customer.

Pricing should be designed like a feature consistent with the use of the product.

  • Price of the product
  • Payment method                    
  • Channel –  direct, wholesale or retail channels best moves and delivers the product and its benefits to the selected market.
  • The message that states the purpose and benefits of the product in the market and how it competes
  • Direct,   indirect or through others
  • Product, showing customers  how it can be useful, and persuading them to buy

The actual selling process breaks down into two components called the decision making unit (DMU) and the decision making process (DMP). The DMU) consists of all of the people who will play a role in the decision to purchase a product. The marketing mix program must understand the needs of each of these individuals and find a way to communicate the marketing message to each of them.  These people are typically identified as:

Buyer – the person who actually pays.

Decider – the person or group that actually says this is the product we want.

Influencer – who helps the decider decide – example the press. 

The people included in the decision making unit (DMU) interact to make the purchasing decision. The (DMP) is a description of this interaction.  By understanding this process a salesperson can best understand who, how, and when to work on getting the customer order.

Organizational Priorities

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Personal development includes activities that improve identity, develop talents and potential  of an individual.  It  facilitates employability, enhance quality of life and contribute to the realization of dreams, goals  and aspirations. The concept is not limited to self-help but includes formal and informal activities for developing  colleagues. As personal development takes place in the context of  organizations it refers to the methods, tools, techniques, and assessment systems that support human development at the individual level in organizations. Personal development planning ensures that  we  receive recognition for our  work through a process which acknowledges our  achievements and provides  us  with as much information as possible about what we  do and what is required to do it better. This should have the effect of increasing our  motivation. For example, providing positive comments about employees’ work, acknowledging their contributions at meetings and allowing them to undertake more challenging and responsible tasks are ways of recognizing and endorsing employees’ work on a normal basis. It is very important to remember that personal development plans are not static documents. For example, they may need to be altered from time to time to reflect changes in key responsibilities which may occur in response to changing organizational priorities and personal priorities.

Competitiveness in Business

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Businesses exist in a competitive environment at present.  Companies  are in fierce competition with each other to provide the best possible value for money   and to offer the most suitable range of products or services  for their customers. Businesses compete in different ways. One of the most clear ways is over price. Companies  on the Internet compete to supply the same goods at the cheapest price to customers. However, in addition there are many  other   competitions, e.g. location – being at the most convenient location for customers, customer service – giving the best personal attention to the needs of customers, customization of products – providing additional features to products to cater for particular customer groups. Organizations  are faced by direct competitors. These are firms that produce the same or very similar goods  or services. On the other hand, most products are differentiated in some way. In addition to direct competition, businesses also face indirect competition. For example, in the leisure industry cinemas are faced by indirect competition from other providers of leisure activities such as discotheques. A direct competitor is a business that produces or sells a product or service that is identical or highly similar to another. Indirect competition occurs when organizations   compete for the same  expenditure, although they might be in different sectors of the same market, or in apparently different markets. As such it is apparent that we are living in a hyper competitive business environment where things are changing rapidly. In this business environment being competitive is vital for  survival and growth for an origination and individuals working for those organizations.

Personal Development Planning

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Personal Development Planning (PDP) is a continuous development process that enable  me  to make the best use of  my  skills and helps advance both the  personal  plans and professional plans. . The process of Personal Development  Plan is continuous by its  innate  nature. It benefits  me as wellas the  the organisation which I work for . It also benefits  my supervisors and  colleagues/peers and other staff with whom I work.

I suppose  It is a four-step process comprising: preparation; personal evaluation including the completion of a PDP.  PDP ensures that employees receive recognition for their work through a process which acknowledges their achievements and provides them with as much information as possible about what they do and what is required in order to do better.

Personal Development Plan  allow  me  to identify in terms of personal development where I  have come from, how I am  getting on in  my  job at present, where I  would like to be in the future and how I  propose to get there. The questions to be completed are framed as follows:

1) where have I been?

2) where am I now?

3) where would I like to be?

4) how do I get there?

IT Solutions

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IT  Solutions  is   leading provider of   complete Information Technology  solutions in Sri Lanka. We passionately believe that  different  organizations  have specific  requirements and therefore,  treat each business  on  individual basis  with the overall objective of adding value  to the business requirements of our  valued clients.  We are in a position to  provide  high level of personalized service  and you will find working with Hyper Solution  is a vibrant experience  as  you are more likely to find our  staff is  efficient, friendly, honest and above all exactly  execute your   specific requirements.

We have built a strong  team of professionals who are well versed with information technology. We are proud to be leading   IT Technology  in Sri Lanka   entirely   due to the commitment of our Support Engineers and also with the confidence and trust kept on us by our clients.

We continuously  tap into the  human resources  and  we recruit  energetic and skilled workers  from the vast  and rich human resource pool  in Sri Lanka.We at IT Solutions , rest assured that your IT requirements will be well taken care of  to your entire satisfaction.

The Power of Love

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The power of love  is  what every religion teaches.  People have forgotten the  true essences of love and hate each  other.  We have all problems in the society today because  we  do not have love in our hearts.  Without having love we create problems. When we have love in our hearts we have nothing to do everything  is aligned. Service to others  is the  expression of love.  When we  immerse with love our  whole  is immersed in peace and unity. When we become  the  spirit of love and everything  we do become love. Meaning  to be God-loving  is loving all and  hate none. Whatever  others do unto us, we have to forgive and forget and  we have to  hang on to the love  and  we have to give them in return  the love we have.  Love governs all of our relationships and all of  our  experiences. The power of love heals and blesses everyone and everything you and I  come into contact with.  When we realize the   essence of love,  the spirit of love sources all of our  actions and governs all of our activities.   We  must not see the faults of others but  intelligence in all people everywhere. Love replaces fear and firmly establishes a world atmosphere that empowers individual goodness and greatness by reaching deeply into the hearts. Love is peace  and hate is  war.  Opportunities and possibilities are motivated and sustained by the wisdom of  love.  Self-love secures and heals discord and limited thinking. Love opens the heart and makes  flexible and willing to release the present reality of  accepting  everything as it is. We do not want to change others but changing ourselves with love. The loving nature is all-powerful, limitless and everywhere present. With  love and gratitude,  as the truth we can change our lives and   ultimately change  the world and create world peace.