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Marketing Strategy

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Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of goods.  A marketing strategy is composed of several interrelated components called the marketing mix.  The Marketing mix consists of data to a series of product and customer related matters.

  • The segments of customers
  • Products  to  be designed for the selected customers
  • Product features uniquely targeting this market
  • Packaging of l the products

Pricing is a quantitative expression of the value of the product to the customer.

Pricing should be designed like a feature consistent with the use of the product.

  • Price of the product
  • Payment method                    
  • Channel –  direct, wholesale or retail channels best moves and delivers the product and its benefits to the selected market.
  • The message that states the purpose and benefits of the product in the market and how it competes
  • Direct,   indirect or through others
  • Product, showing customers  how it can be useful, and persuading them to buy

The actual selling process breaks down into two components called the decision making unit (DMU) and the decision making process (DMP). The DMU) consists of all of the people who will play a role in the decision to purchase a product. The marketing mix program must understand the needs of each of these individuals and find a way to communicate the marketing message to each of them.  These people are typically identified as:

Buyer – the person who actually pays.

Decider – the person or group that actually says this is the product we want.

Influencer – who helps the decider decide – example the press. 

The people included in the decision making unit (DMU) interact to make the purchasing decision. The (DMP) is a description of this interaction.  By understanding this process a salesperson can best understand who, how, and when to work on getting the customer order.

Personal Development Planning

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Personal Development Planning (PDP) is a continuous development process that enable  me  to make the best use of  my  skills and helps advance both the  personal  plans and professional plans. . The process of Personal Development  Plan is continuous by its  innate  nature. It benefits  me as wellas the  the organisation which I work for . It also benefits  my supervisors and  colleagues/peers and other staff with whom I work.

I suppose  It is a four-step process comprising: preparation; personal evaluation including the completion of a PDP.  PDP ensures that employees receive recognition for their work through a process which acknowledges their achievements and provides them with as much information as possible about what they do and what is required in order to do better.

Personal Development Plan  allow  me  to identify in terms of personal development where I  have come from, how I am  getting on in  my  job at present, where I  would like to be in the future and how I  propose to get there. The questions to be completed are framed as follows:

1) where have I been?

2) where am I now?

3) where would I like to be?

4) how do I get there?

Safe Internet

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The impact and  influence of the internet on teenagers  over the past years  have been immense and according to statistics  in  networked  society  has expanded in the range of information available to individuals and change  the manner in which  communicate with each other and  however,  negative side is  the involvement of  criminals.  The potential of the internet to make it easy for criminal activities is matter of grave concern.  In order to access information and communicate with others the internet has created a naval and speedy way and   it has contributed to boost of business and commerce all over the world. It is the responsibility of governments and authorities of all countries to protect it from unscrupulous elements such as   criminals and fraudsters and make it a safe place especially for teenagers.