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Marketing Strategy

Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of goods. A marketing strategy is composed of several interrelated components called the marketing mix. The Marketing mix consists of data to a series of product and customer related matters.

The segments of customers
Products to be designed for the selected customers
Product features uniquely targeting this market
Packaging of l the products

Pricing is a quantitative expression of the value of the product to the customer.

Pricing should be designed like a feature consistent with the use of the product.

Price of the product
Payment method
Channel – direct, wholesale or retail channels best moves and delivers the product and its benefits to the selected market.
The message that states the purpose and benefits of the product in the market and how it competes
Direct, indirect or through others
Product, showing customers how it can be useful, and persuading them to buy

The actual selling process breaks down into two components called the decision making unit (DMU) and the decision making process (DMP). The DMU) consists of all of the people who will play a role in the decision to purchase a product. The marketing mix program must understand the needs of each of these individuals and find a way to communicate the marketing message to each of them. These people are typically identified as:

Buyer – the person who actually pays.

Decider – the person or group that actually says this is the product we want.

Influencer – who helps the decider decide – example the press.

The people included in the decision making unit (DMU) interact to make the purchasing decision. The (DMP) is a description of this interaction. By understanding this process a salesperson can best understand who, how, and when to work on getting the customer order.

Organizational Priorities

May 22,2019 Comments Off COPY WRIITNG, Professional Writing, PROFESSIONAL WRITING CREATIVE WRITING LETTER WRITING REPORT WRITING BUSIINESS WRITING, PROJECT REPORT WRITERS, WEB CONTENT WRITERS, WRITERS, WRITERS IN SRILNAKA

Personal development includes activities that improve identity, develop talents and potential of an individual. It facilitates employability, enhance quality of life and contribute to the realization of dreams, goals and aspirations. The concept is not limited to self-help but includes formal and informal activities for developing colleagues. As personal development takes place in the context of organizations it refers to the methods, tools, techniques, and assessment systems that support human development at the individual level in organizations. Personal development planning ensures that we receive recognition for our work through a process which acknowledges our achievements and provides us with as much information as possible about what we do and what is required to do it better. This should have the effect of increasing our motivation. For example, providing positive comments about employees’ work, acknowledging their contributions at meetings and allowing them to undertake more challenging and responsible tasks are ways of recognizing and endorsing employees’ work on a normal basis. It is very important to remember that personal development plans are not static documents. For example, they may need to be altered from time to time to reflect changes in key responsibilities which may occur in response to changing organizational priorities and personal priorities.

Professional Development

May 22,2019 Comments Off copy writers, PROFESSIONAL WRITERS, WEB CONTENT WRITERS, WRITERS, WRITERS IN SRI LANKA

Professional development is to skills and knowledge attained for both personal development and career development. Professional development encompasses all types of facilitated learning opportunities, ranging from college education to formal experience and informal learning opportunities practical manner. It has been described as concentrated and mutual, ideally incorporating an evaluative stage There are a variety of approaches to professional development, including consultation, coaching, mentoring, reflective supervision and technical assistance etc.

Improving Knowledge

Building identity

Improving strenths and talents

Improving employability

Improving Health

Fulfilling aspirations.

Improving abilities and skills

My current role, Growth and Learning

May 22,2019 Comments Off BUSINESS PROPSOAL WRITERS, copy writers, GHOST WRITERS, PROFESSIONAL WRITERS, PROJECT REPORT WRITERS, WEB CONTENT WRITERS, WRITERS, WRITERS IN SRI LANKA, Writing

I have to develop some new skills and grow in with experience in my current job. I have to consider what seems to be missing from my current job, or may new things I have to learn and I ave to find ways and means to add those things to my current job to carry out my roels. The best way to start is to think about the needs of my department and supervisor. If I know what my departmental requirements and these are areas in which I want to develop, I may have a win-win situation. My needs and my departmental needs may be met at the same time. In this case, it is more likely that my department may support training and development that I may need. However, sometimes my area of interest may not be of interest to the department. If that is the case, I have to find for other ways to develop. I can figure this out by talking to my supervisor. I am prepared to talk about what works in my current career and what new things I would like to learn

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