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Marketing Strategy

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Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of goods.  A marketing strategy is composed of several interrelated components called the marketing mix.  The Marketing mix consists of data to a series of product and customer related matters.

  • The segments of customers
  • Products  to  be designed for the selected customers
  • Product features uniquely targeting this market
  • Packaging of l the products

Pricing is a quantitative expression of the value of the product to the customer.

Pricing should be designed like a feature consistent with the use of the product.

  • Price of the product
  • Payment method                    
  • Channel –  direct, wholesale or retail channels best moves and delivers the product and its benefits to the selected market.
  • The message that states the purpose and benefits of the product in the market and how it competes
  • Direct,   indirect or through others
  • Product, showing customers  how it can be useful, and persuading them to buy

The actual selling process breaks down into two components called the decision making unit (DMU) and the decision making process (DMP). The DMU) consists of all of the people who will play a role in the decision to purchase a product. The marketing mix program must understand the needs of each of these individuals and find a way to communicate the marketing message to each of them.  These people are typically identified as:

Buyer – the person who actually pays.

Decider – the person or group that actually says this is the product we want.

Influencer – who helps the decider decide – example the press. 

The people included in the decision making unit (DMU) interact to make the purchasing decision. The (DMP) is a description of this interaction.  By understanding this process a salesperson can best understand who, how, and when to work on getting the customer order.

Organizational Priorities

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Personal development includes activities that improve identity, develop talents and potential  of an individual.  It  facilitates employability, enhance quality of life and contribute to the realization of dreams, goals  and aspirations. The concept is not limited to self-help but includes formal and informal activities for developing  colleagues. As personal development takes place in the context of  organizations it refers to the methods, tools, techniques, and assessment systems that support human development at the individual level in organizations. Personal development planning ensures that  we  receive recognition for our  work through a process which acknowledges our  achievements and provides  us  with as much information as possible about what we  do and what is required to do it better. This should have the effect of increasing our  motivation. For example, providing positive comments about employees’ work, acknowledging their contributions at meetings and allowing them to undertake more challenging and responsible tasks are ways of recognizing and endorsing employees’ work on a normal basis. It is very important to remember that personal development plans are not static documents. For example, they may need to be altered from time to time to reflect changes in key responsibilities which may occur in response to changing organizational priorities and personal priorities.

Personal Statement

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I am   xxxxxx    of Sri Lanka and  I hope  to follow a Business Management Science Course  in your prestigious University.  I  strongly believe that it will pave the way for my future  career  as a compassionate way in my motherland.   I am thoroughly interested in preparing myself for the demands and challenges of my future career in rapidly changing    environment in Sri Lanka.

Many of my friends are graduates from  universities and colleges  in foreign countries  and they  encouraged me to  further my studies in  your country.   Another reason for me to study in your country  is that I will be able to interact with  multicultural different languages, opinions, customs,  rituals and cooperating with  a mixture of people. On the other hand, given the importance of globalization, an education that does not fully address the international and multicultural realities of the modern  world is incomplete.

I am aware that your country  is a dynamic and  energetic country with enthusiastic people with friendly nature. Also your country is  safe and pleasant  society in which students can learn and travel freely.  However,  I was  attracted mostly to your country  is the high standard of education.

As I am a female, I came to know  that  your country  respects  human rights and offer equal opportunities  no bias  with gender.  I am very much anxious to  study in your country  as  it will improve   my language skills,  my viewpoint internationally and it will  built up my character under your   quality education system.

I thoroughly examined  the opportunities available and finally  I have selected your  university  to further  my higher studies. I have found that  students are  confident of the quality of their courses,  the curriculum, structure, teaching, academic standards and assessment of these courses in your university. Students  who are enrolled  for your  university programs  will be tutored   by experienced and academically qualified staff and students will  be able to  obtain internationally  recognized qualifications.

Further, I am aware that  communication, presentation and problem-solving skills are endowed to the students in your  courses  of study. Also these  course meets the needs of various professional bodies and the community and as well as students have a wide choice of units based upon their personal and career interests.

Many outstanding scholars from my country have studied abroad to gain  their skills with foreign lecturers  and this has been instrumental to the progress of my country’s economy. I hope to follow suit, broadening my international perspective, improving my language skills, and refining my knowledge.

The ability to listen and learn from others is crucial for professionals in all industries. Your university, with its mix of people from different backgrounds, is a true combination  of the international  world and thus,  the ideal place in which to pursue a high quality  education. I have selected your university   after thoroughly checking websites   and also having  discussion with the students who studied  in foreign countries.  I have come to understand that your  university   offers  the students who visit from different countries to study  under   a brilliant backgrounds.

I have to  plan  for the future and do many things  in order to achieve my objectives. One of the most important factor to achieve my goal  is to improve my communications skills, verbal and written.  I have to manage my time properly, I have to use   stress management techniques  which is  associated with hard and dedicated work.  Learning effectively, reading and writing, conversation with others, gaining  experience are necessary factors to achieve my goal. It is necessary for me to identify my  skills and improvement areas and gaps to be bridged in order to implement my objective.

I  need to be  equipped with the   tools that are fundamental to evolve in this competitive  world and I have realized that my current level of knowledge is not sufficient to reach higher levels and build a successful career. I am well aware that I am  living in a competitive    world.  How we react to the influence of the hyper competitive environment is the  key to success.   

In addition to technical skills, effective learning  depend heavily on reading and writing proficiency. While many classes at present  use audio and video to deliver course materials, still most communications  from  instructors  are  in writing. Furthermore, when I  do not understand something, I must not hesitate to ask my instructor for clarification. In the event I am in the dark, it is easy to fall behind in my  work.

The skills that need to succeed in professional practice are professional skills.  These range from highly specific ones  to more general ones. Professional skills develop over the  time and are continuously improve through study and research.  I need to improve  on my  assertiveness skills  which  provides practical guidance  to develop my  skills for a range of workplace situations and  confidence building. I  will   have to gain the tools and techniques to boost my  confidence and build my  self-esteem.

I need to improve my time management  to learn  techniques for mastering time. The learning to be included presentations and discussion to introduce the concepts of time mastery and practical exercises and syndicate work to develop my personal time management skills  .After  completing my education I hope to return back to my country and  start a Beauty Salon on my own.

I have enclosed herewith with my Curriculum Vitae for your kind perusal.

As such, I shall be very much thankful to you,  if you could kindly  consider the above facts  and grant me an opportunity to study in your prestigious university.

Sample About us page

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The website of   ABC Enterprises   has redesigned in order to give our customers and patrons  easiest access to our products and how to deal with our company and also  how to  have a business relationship with our company. ABC Enterprises   is a forward thinking organization dedicated to pursuit of  growth opportunities.  With the experience in the relevant business field, we are experts in  forging partnerships to improve performance, reduce costs and building strong innovative business. At ABC Enterprises,   we strive to attain success in ways that reflect the integrity of our organization to the outside world and  people who have business dealings with us. We maintain high standards of professionalism  in our dealings  and accountability in all of our business transactions. When you select a Organization  to carry out business, it is  significant   that you select  a company  that places  equal importance to your business too.  You must choose a company you can trust  and you can grow with. We  invite you to explore this site as a first step into the business  relationships  with our company.

Safe Internet

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The impact and  influence of the internet on teenagers  over the past years  have been immense and according to statistics  in  networked  society  has expanded in the range of information available to individuals and change  the manner in which  communicate with each other and  however,  negative side is  the involvement of  criminals.  The potential of the internet to make it easy for criminal activities is matter of grave concern.  In order to access information and communicate with others the internet has created a naval and speedy way and   it has contributed to boost of business and commerce all over the world. It is the responsibility of governments and authorities of all countries to protect it from unscrupulous elements such as   criminals and fraudsters and make it a safe place especially for teenagers.

Abstract

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This study investigates cyber crimes, and its impact on teenagers which has become a significant phenomenon within the last two decades. People become victims   of fraud, defamation or harassment online everyday in all four corners of the world. This research focuses its attention specifically on the impact on teenagers who are active Internet users.   A   cross sectional interviews were   conducted with  School  teachers, students and parents  in order to  collect  data. The  analysis of data and information  whether the  teenagers  are more likely to be exposed to cyber crimes than older age groups and  delves into what kinds of risk factors are associated with the exposure to cyber  crime among teenagers. In fact, an exclusive research was  conducted to find out relevant materials for the  project  from relevant books, newspaper articles, magazines, journals  and  websites for  identifying issues, data processing and analysis. It also collected data of   relevant cases occurred in United Kingdom, India and Sri Lanka in the recent past.  The results show that teenagers are more likely to be victims of cyber crimes even when other factors were adjusted for. These findings highlight the significance of understanding both psychological risk factors, patterns of risky online behavior and draw the attention of law makers to impose strict regulations  to fight against cyber crimes specifically against  teenagers. To put into its context the objective of the report is based on the findings in this research analytically discuss the  solutions for the contemporary issues.

Sample Project Report

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Introduction

An individual or  Group   which has direct or indirect stake in a  project  that can affect or  affected by the  actions, objectives  and decisions  of the Project can be  identified as   Stakeholders.  Accordingly Creditors, Customers, Directors, Employees, Owners or Shareholders, Suppliers, Trade unions, Government  and its Agencies  are all included under  the expression  of Stakeholders. Stakeholder  can be  anyone who has  interest in the  project   or will be affected by its  dealings. Project Managers have to   realize the values and issues that stakeholders have in order to  involve everyone in the project. The sooner these issues are addressed positively  the better it is for the smooth functioning  and progress of the Project.

Different Stakeholders

Stakeholders are not  equal  and  various stakeholders are  entitled to   different  considerations. As an example  company’s customers who comprise part of the stakeholders  are entitled to  fair  trading deals but  they are not entitled to  the same consideration as the Project  employees.

Stakeholder management

To put it into its context, stakeholder management is vital in order to  achieve  objectives of any Project.   Creating  positive relationships with  stakeholders and  proper  management  is a most unique feature  which has pivotal importance   in   contemporary business environment.

Stakeholder Map

A stakeholder map is a supportive  document  in order to identify  each and every  stakeholder. This   will ease the stakeholder management process. Recognizing   stakeholders  according to the influence or  impact they can make on the project  will also be helpful in the  management of stakeholders.

Stakeholder Agreement

 It is primarily focused at getting to know  each other  and engagement is the opportunity to  discuss and  agree  to a set of values and principles. It is necessary that  all stakeholders  to   abide by them. Stakeholder agreement is a document of consensus  between and among  stakeholders. 

Managing Expectations

Stakeholder management is the process of managing  expectation of stakeholders who have interest in the Project. Stakeholders commitments is a  vital fact  and it is the value that galvanize diverse entities so that each and everyone  can work together like a family for mutual benefit.  Again commitment is the force that drives the relationships forward  to the desired  goal  which lead to growth and profitability and  to  get  the project  off on the right foot.

Skills

The most obvious  example is sales skills which  can be  sustained  to  continue to build   the relationships  and trust with the stakeholders. Building relationships is an   important  as the   outstanding success and dismal failure of the project depends on stakeholders  to  trust  so that  they will deliver the goods   at the right  time in the right way.

Managing  Expectations

Managing stakeholders  means managing their  needs and expectations.  This is  easier  in the event   good relationships are developed with  stakeholders. Running a  successful   project requires a high degree of stakeholder management.

Stakeholder Influence  

Stakeholder  influence is an important factor  and in this context   what is significant is the power and influence that a stakeholder has over the project objectives.
Stakeholders desire to exert influence  should be combined with their ability to exert influence on the  project. The stakeholders  can disturb  the project  plans and  cause uncertainty .

Different Stakeholders

The reality is that stakeholders are no  equal  in terms of their influence. As  an example Senior manager  has more influence than  ordinary employee. In the same manner,   a person  with more company shares  has  a greater influence than a small shareholder. Banks have a considerable impact on project facing cash flow problems, yet this is not important to a large Project. A  big customer exerts more influence  than  small customer. Employees are able to   increase their power and influence  as stakeholders by  uniting under  trade unions.

Communication

Project Manager    should communicate with all stakeholders to discover and manage their expectations  prior to implementation and  during the execution of  the project  in order to  steer clear a project to take it on the right track.  One of the key elements of stakeholder management  is the  influencing  ability to  affect actions,  beliefs and attitudes of others to ensure that  people  support project goals.

Pictures and Symbols

Advertisements are an obvious example of how people can be influenced. Pictures. symbols  and images are extremely influential,  as some  people  ignore words, so that Project Manager should use more pictures, images and symbols  when communicating with  stakeholders of the Project. Project Manager to outline a plan in order to  increase support and minimize disturbances.

Participation of Stakeholders

Stakeholder  group could include individuals from a certain geographic location  or individuals with a specific interests. Level of participation by the key stakeholders  should also be monitored by the Project Manager. Unless a  project  truly engages its stakeholders, it will be paying some of its employees to  success and the rest to resist it. Good stakeholder managerment is    fundamental to the ability of a project  to  change. It is necessary to manage  stakeholders in a sensitive and positive way from  the moment the project starts throughout the  closure of the project.

Stakeholder Analysis

When a project is  being implemented   more and more people are affected. Some of these people have the  authority to  undermine the project. Stakeholder management is a process by which to  identify  key stakeholders and  get their support.  First stage of this is  stakeholder analysis. In this analysis it can be  realized that who are the most important stakeholders.  Subsequent step is to prioritize  and categorize  them by  their power and interest.  Final step is to  understand and  motivate  stakeholders and   to get their support. Stakeholder analysis is the technique to be  utilized to recognize  the key people who have to be  won.

Success of the Project

Management of stakeholders   is  crucial to the success of  every project.  By engaging the right  people in right place in the project, it is possible to  make a big difference.  Stakeholders  could be strong  supporters of the project or they could block or obstruct the smooth functioning. That is why Stakeholder management is a vital  and  successful people utilize it to  gain support from  each and everyone. It  helps to ensure that with proper stakeholder management,  project  succeeds while  others fail.   

Conclusion

Project stakeholder management is not going to be easy task.  Having some knowledge of human behaviours can help Project Manager  to use the most appropriate communication strategy, tools and techniques. One of the key elements of project stakeholder management is the use of influence and  the ability to affect the actions, beliefs and attitudes of other people  to ensure that  stakeholders  support   the  project.  Underlying the fact and it is necessary to  use stakeholder planning to  facilitate and   pave the for ultimate  success of the Project. It takes  determination and clear thinking for this unique achievement.

Travel Agent Description

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We warmly invite you to  explore the hidden splendor and mesmerizing locations in Sri Lanka with us. Be it a spiritual journey, relaxed holiday, adventure voyage, wildlife panorama, beach vacations, mountain hiking, sight seeing, tea gardens or holistic heritage, we have the edge over the other tour agents. The difference about Sri Lanka is its diversity, richness and variety. You decide a destination and rest is looked after by us. Right from framing itineraries, accommodation, landing, and taking off, we are an active part of traveler’s journey. One specific attribute is the immaculate hospitality; a traveler is treated like a king. The personalized touch is what demarcates us apart from other tour operators.