It is a common thing that    customers lose confidence on a  company that they have been dealing  with for a  long period of time due to a minor incident.  Unexpectedly  certain things happen and customer can feel he has been cheated. In  such a  event customer   will  lose the confidence of the company  and  he or she  will have a negative image of the  company. such a custoemr may  take a harmful message to his  friends,  relatives and  other known people  recommending not to do business with  particular organization.

There should be   very efficient system to  handle after sales services in an organization. It is vital that company should know a  ways and means  to effectively restore the faith of those customers who have  completely lost confidence.

There are various reasons for losing  customer confidence  on an organization.  Awful  customer service,  service failures,  defective products,  misleading advertising,   no efficient staff to handle complaints and  problems are some of them.

An insignificant incident can occur at any moment and  as a result when it happens staff  may find themselves in a quandary.   Planning a strategy to foster customer confidence can  only   help  companies restore customer faith but also show goodwill which could be utilized in a positive manner.

Dealing with customer it is necessary the staff is trained to have high level of courtesy. Problematic issue  goes a long way  due to  a rude  remark   in order to fix the problem.   Staff must be trained   to sort out issues with customers in a courteous manner  and with a  smile.

When a customer is irritated  due  to   some  reason it is necessary to apologize  and   take corrective measures by the  employee or the manager or higher officer. It is not correct to hide these facts and  it may affect the future business  activities of the company.

It is also necessary to take the responsibility  for the mistake  if the company is  at fault   and provide sincere regret  through a letter is a  positive sign. Even if the company is not at fault and third party is  responsible,  it is   fine to apologize  in order to  mend the  relationships.

Ignoring the customer or    allowing customer to hang around  is not  good  business ethics.  Manager or other officer should  give a  speedy  reply  and response and  make use of   business strategies which  will lead to customer satisfaction.

If the products are defective, it is necessary to  work towards  a resolution.  If a promise is given to the customer,  it should be implemented  speedily.  Broken promises equate to a lost customer.

In the event  there  is  an  error  from the part of the company,  it is  beneficial to give  a tangible compensation as a gesture of goodwill.   This can be done through a  discount coupon,  gift item, refund  or other incentive scheme will  give the impression that customer is valued.

With proper  handling of customer complaints and  helping the  the customers who have lost faith or confidence  can  improve the reputation of the company and it will help the organization in the long run.