It is a common thing that customers lose confidence on a company that they have been dealing with for a long period of time due to a minor incident. Unexpectedly certain things happen and customer can feel he has been cheated. In such a event customer will lose the confidence of the company and he or she will have a negative image of the company. such a custoemr may take a harmful message to his friends, relatives and other known people recommending not to do business with particular organization.

There should be very efficient system to handle after sales services in an organization. It is vital that company should know a ways and means to effectively restore the faith of those customers who have completely lost confidence.

There are various reasons for losing customer confidence on an organization. Awful customer service, service failures, defective products, misleading advertising, no efficient staff to handle complaints and problems are some of them.

An insignificant incident can occur at any moment and as a result when it happens staff may find themselves in a quandary. Planning a strategy to foster customer confidence can only help companies restore customer faith but also show goodwill which could be utilized in a positive manner.

Dealing with customer it is necessary the staff is trained to have high level of courtesy. Problematic issue goes a long way due to a rude remark in order to fix the problem. Staff must be trained to sort out issues with customers in a courteous manner and with a smile.

When a customer is irritated due to some reason it is necessary to apologize and take corrective measures by the employee or the manager or higher officer. It is not correct to hide these facts and it may affect the future business activities of the company.

It is also necessary to take the responsibility for the mistake if the company is at fault and provide sincere regret through a letter is a positive sign. Even if the company is not at fault and third party is responsible, it is fine to apologize in order to mend the relationships.

Ignoring the customer or allowing customer to hang around is not good business ethics. Manager or other officer should give a speedy reply and response and make use of business strategies which will lead to customer satisfaction.

If the products are defective, it is necessary to work towards a resolution. If a promise is given to the customer, it should be implemented speedily. Broken promises equate to a lost customer.

In the event there is an error from the part of the company, it is beneficial to give a tangible compensation as a gesture of goodwill. This can be done through a discount coupon, gift item, refund or other incentive scheme will give the impression that customer is valued.

With proper handling of customer complaints and helping the the customers who have lost faith or confidence can improve the reputation of the company and it will help the organization in the long run.