Business Proposal

Coffee is one of the most popular beverages consumed by people from all over the world, in fact, it is  probably the second most popular drink next to tea in Sri Lanka. According to the historical records, Coffee had been consumed in Ethiopia in ancient  times and   subsequently spread  to the other parts of the world.  Coffee beans are reaped from the coffee plants and  roasted coffee beans are taken to prepare  coffee drink.

As per the chronological records, Sri Lankans formerly Ceylonese had known the coffee drink by the year 1800. Coffee plantation as a garden crop was first commenced in Galle District of Southern Province.  The coffee plantation became a commercial crop due to the high demand and high prices of coffee beans in the world market.

British rulers encouraged the plantation of coffee and   labourers  from Southern India  were  recruited to engage in  coffee plantation due to  low salaries paid to them and  coffee industry  had a vast growth rate  during the  century of  1800.  Global demand  was increasing for coffee and it became a competitive alternative for  Sri Lankan  Tea.

As a result of Coffee leaf disease scientifically known  as  Hemileiavastatrix  which was a fungal  disease,   coffee plantations in Sri Lanka  were devastated  during the period around 1882.

Subsequently   Sri Lanka was able to recover and now it is a flourishing industry with exceptional blends  and  with a enormous expansion in coffee consumption. At present more and more Sri Lankan people are engaged and depend in coffee plantation. Coffee as a drink is rapidly increasing its  popularity although tea is still the  Sri Lanka’s favorite   drink and  export product.

Coffee drinkers in Sri Lanka are  well aware  particularly about the  blends of coffee they drink  with the  growing  popularity of coffee around the globe.  World coffee consumers at present look  ahead of  better quality  coffee  than  which are now available in supermarkets.  Coffee is arriving from all parts of the world to  world wide supermarkets.  Sri Lankans prefer locally produced coffee rather than international brands of coffee.

There is stiff competition in the market due to many brands of coffee is fighting   to get the market share with each other.  As a result  coffee consumers are perplexed due to  many  brands  and  they have no knowledge  about  the best brand of coffee invariably no such popular coffee brand in Sri Lanka. The quality of the product, its band name, convenience and methods of preparation and prices are the factors considered by consumers prior to taking final decision on purchasing coffee.

No doubt, among the coffee producing countries Brussels is the most famous coffee producer in the world. However, not like Brussels Coffee is a small industry  in Sri Lanka.  The owner of the  “XXXXXXXXXXXXXX”  business was my grand father, a hard working and successful businessman  who started his business career  in the year  1954.  He purchased coffee beans from Sri Lankan producers and then roasted, grinded, and packeted coffee  powder  was distributed  island wide.   Subsequently after the demise of my grand father, my father took  the reins  of the business however, it was  inactive for  about 10 years.

I wish to restart this business which was done my family as an entrepreneur. I have the courage and knowledge to restart this business with new vigor in order to  grab a  considerable market share in coffee in Sri Lanka and to enter into the world market.