Coffee is one of the most popular beverages consumed by people from all over the world, in fact, it is probably the second most popular drink next to tea in Sri Lanka. According to the historical records, Coffee had been consumed in Ethiopia in ancient times and subsequently spread to the other parts of the world. Coffee beans are reaped from the coffee plants and roasted coffee beans are taken to prepare coffee drink.
As per the chronological records, Sri Lankans formerly Ceylonese had known the coffee drink by the year 1800. Coffee plantation as a garden crop was first commenced in Galle District of Southern Province. The coffee plantation became a commercial crop due to the high demand and high prices of coffee beans in the world market.
British rulers encouraged the plantation of coffee and labourers from Southern India were recruited to engage in coffee plantation due to low salaries paid to them and coffee industry had a vast growth rate during the century of 1800. Global demand was increasing for coffee and it became a competitive alternative for Sri Lankan Tea.
As a result of Coffee leaf disease scientifically known as Hemileiavastatrix which was a fungal disease, coffee plantations in Sri Lanka were devastated during the period around 1882.
Subsequently Sri Lanka was able to recover and now it is a flourishing industry with exceptional blends and with a enormous expansion in coffee consumption. At present more and more Sri Lankan people are engaged and depend in coffee plantation. Coffee as a drink is rapidly increasing its popularity although tea is still the Sri Lanka’s favorite drink and export product.
Coffee drinkers in Sri Lanka are well aware particularly about the blends of coffee they drink with the growing popularity of coffee around the globe. World coffee consumers at present look ahead of better quality coffee than which are now available in supermarkets. Coffee is arriving from all parts of the world to world wide supermarkets. Sri Lankans prefer locally produced coffee rather than international brands of coffee.
There is stiff competition in the market due to many brands of coffee is fighting to get the market share with each other. As a result coffee consumers are perplexed due to many brands and they have no knowledge about the best brand of coffee invariably no such popular coffee brand in Sri Lanka. The quality of the product, its band name, convenience and methods of preparation and prices are the factors considered by consumers prior to taking final decision on purchasing coffee.
No doubt, among the coffee producing countries Brussels is the most famous coffee producer in the world. However, not like Brussels Coffee is a small industry in Sri Lanka. The owner of the “XXXXXXXXXXXXXX” business was my grand father, a hard working and successful businessman who started his business career in the year 1954. He purchased coffee beans from Sri Lankan producers and then roasted, grinded, and packeted coffee powder was distributed island wide. Subsequently after the demise of my grand father, my father took the reins of the business however, it was inactive for about 10 years.
I wish to restart this business which was done my family as an entrepreneur. I have the courage and knowledge to restart this business with new vigor in order to grab a considerable market share in coffee in Sri Lanka and to enter into the world market.