MESSAGE FROM THE GENERAL MANAGER  

We  forecasted  in our annual Report in 2009 that  Imperial Insurance Company will be able to give  leadership to   get  Sri Lanka Insurance  Industry to a  new  track   while mainatining the identity of our company.  As  expected,  we are pleased   to note that Imperial Insurance Company has  taken a new pathway. Overcoming   various obstacles in the past,  trying   novel  experiments,   Imperial Insurance Company was able to explain the meaning of  protection  to the under priviledged people of the society.

In 1991  Rural Loan  projects  based on unlimited  experince  gained through Imperial Socities,   as a soultion to our customers’  uncertainities in their  properties,   we wanted to  initiate   our own  insurance  system.  We were able   to implement this  successfully and  creatively. In order to implement necessaities in protection in 1991,  commenced the company by  the name of   Imperial Societies scheme  and it is the starting point of present  Imperial Insurance Company which has gained exellent experience in  Sri Lanka as a  Social project.

Imperial   initiated  outside the normal  business activities  to supply services to  under priviledge people due to poverty and ignorance  who have  distanced from the pressure groups.   This institution was  started  by people for the  people and  last   10 years  gaining  a variety of  experiences  and marched  forward  and in 2000  methodical,  substantial  and enegetic Imperial Insurance Company  was born.

Our aim was  basicaly,   under the insurance act, to provide  our target  customers  to give  better and   excellent services  through  a life insurance   properties,  Loan securities,  vehicles  and other  various  insurance sections.   Specially  on behalf of  Sri lankan rural population,  we took steps to  provide  life insurance,  general insurance  and relevent services through the  netwerok of  Imperial Primary Societies  and  Imperial Development  Banks.

Giviing something more than general simple insurance in 2010,  whole Imperial Societies  could  provide superior and frutiful services to  low income, small and medium scale entrepreneurs.  Always wihtout  becoming    one business  oriented Insurance Company,  our aim was to  introduce  innovative  insurance schemes.

It is necessary to mention here,  based on  whether report data of weather together with Meteorology department Cultivation insurance and veterinary insurance  we  have invested on  future. This is  sceintific  and  just   value added  compensation method  and  it will immensely benifit the   farmers.  This is an excellent opportunity to have a cultianavtion insurance   without  various   frauds and corruption.  On the basic round,  based on the whether  report    cultivation isurance was introduced   only for paddy cultivation and   in future  we hope  to cover   other culitvations, such  as  fruits, vegetablees, Tea, Rubber and Coconut.

As well as  based on weather report  Imperial Cultivation isruance,  Veterinary insurance  also a  new experience in Sri Lanka.  According to scientific methods insurance cover is provided. Specially Imperial Insurance Company has taken steps to introuduce this type of insurance schemes for the   farmers   as they are our customer base. It is true that profit is necessary, Imperial Insurance Company is  outstanding as  we do not endeavor only to get  profits  but also provding  progressive and  people’s friendly  society capital base.  In addtion to the   branches,   we were able to institute  20  Imperial insurance Units  in Imperial  Development Bank branches. It is more successful and productive. It is necessary to  develop these units.

We were able to implement a   Training Program for Our staff and  Insurance Agents.  This is specially vital,  based on weather report  cultivation insurance and  Veterinary Insurance  sections.  Human Resources  are Methodically trained  and  their  understanding are  for the benefit of the organisation. Therefore,  it is necessary to activate the  development  of Human Resources.

Overall  activities contibuted to you,   the owners of the Company and   before the  end of 2013 the Imperial  Insurance Company will increase its profits and  it will progress further and further proficiently. It is necessary to increase the  Share capital of the company and  we invite all of you to contibute in this regard.

Its a pleasure to note that during  the short peiod of time Imperial Insurance Company has taken a  profitable  pathway. I am thankful for our shareholders, Board of directors and  dedicated staff members.

General Manager