Globalization has made the world a global village and new companies offer new challenges and opportunities. Technology has increased accessibility and visibility. The connected world is small and changing rapidly and has more open information and open to competitiveness. Employees are the backbone of any company and their expectations are constantly raising as they gain in education and skills. In the other hand customers have become increasingly segmented , literate and demanding. Most of these trends are beyond the control of any one individual or any one company. This happens in both predictable and unpredictable manner. These trends affect human resources. HR.Practices are becoming more integrated, aligned and innovative. In this present scenario HR departments are functioning more like a business within a business with clear strategies. Employers expectations are also persistently raising and they expect HR professional to contribute by the competencies they posses.
This is the real challenge and there is no alternative but HR professionals have to face with dedication and commitment.