Marketing Strategy
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Monthly Archives: May 2019

Marketing Strategy


Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of goods.  A marketing strategy is composed of several interrelated components called the marketing mix.  The Marketing mix consists of data to a series of product and customer related matters.

  • The segments of customers
  • Products  to  be designed for the selected customers
  • Product features uniquely targeting this market
  • Packaging of l the products

Pricing is a quantitative expression of the value of the product to the customer.

Pricing should be designed like a feature consistent with the use of the product.

  • Price of the product
  • Payment method                    
  • Channel –  direct, wholesale or retail channels best moves and delivers the product and its benefits to the selected market.
  • The message that states the purpose and benefits of the product in the market and how it competes
  • Direct,   indirect or through others
  • Product, showing customers  how it can be useful, and persuading them to buy

The actual selling process breaks down into two components called the decision making unit (DMU) and the decision making process (DMP). The DMU) consists of all of the people who will play a role in the decision to purchase a product. The marketing mix program must understand the needs of each of these individuals and find a way to communicate the marketing message to each of them.  These people are typically identified as:

Buyer – the person who actually pays.

Decider – the person or group that actually says this is the product we want.

Influencer – who helps the decider decide – example the press. 

The people included in the decision making unit (DMU) interact to make the purchasing decision. The (DMP) is a description of this interaction.  By understanding this process a salesperson can best understand who, how, and when to work on getting the customer order.

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Organizational Priorities

Personal development includes activities that improve identity, develop talents and potential  of an individual.  It  facilitates employability, enhance quality of life and contribute to the realization of dreams, goals  and aspirations. The concept is not limited to self-help but includes formal and informal activities for developing  colleagues. As personal development takes place in the context of  organizations it refers to the methods, tools, techniques, and assessment systems that support human development at the individual level in organizations. Personal development planning ensures that  we  receive recognition for our  work through a process which acknowledges our  achievements and provides  us  with as much information as possible about what we  do and what is required to do it better. This should have the effect of increasing our  motivation. For example, providing positive comments about employees’ work, acknowledging their contributions at meetings and allowing them to undertake more challenging and responsible tasks are ways of recognizing and endorsing employees’ work on a normal basis. It is very important to remember that personal development plans are not static documents. For example, they may need to be altered from time to time to reflect changes in key responsibilities which may occur in response to changing organizational priorities and personal priorities.

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Professional Development


Professional development  is  to skills and knowledge attained for both personal development and career  development. Professional development encompasses all types of facilitated learning opportunities, ranging from college  education  to formal  experience  and informal learning opportunities  practical manner. It has been described as concentrated and mutual, ideally incorporating an evaluative stage   There are a variety of approaches to professional development, including consultation, coaching,  mentoring, reflective supervision and technical assistance etc.

Improving Knowledge

Building identity

Improving  strenths and talents

Improving employability

Improving Health

Fulfilling  aspirations.

Improving abilities and skills

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My current role, Growth and Learning

I have  to develop some new skills  and  grow in  with  experience in  my  current job. I have to  consider what seems to be missing from  my  current job, or  may  new things I have to learn and I ave to find ways and means to add those things to my current  job to carry out my roels. The best way to start is to think about the needs of   my  department and supervisor. If  I  know what my  departmental requirements   and these are areas in which I want to develop,  I  may have a win-win situation.  My  needs and  my  departmental  needs may be met at the same time. In this case, it is more likely that my  department may support training and development that I  may need. However, sometimes my  area of interest may not be of interest to the department. If that is the case, I have to find  for  other ways to develop. I  can figure this out by talking to  my  supervisor.  I am  prepared to talk about what works in my  current  career and what new things  I  would like to learn

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Rapid Change in Business Environment

Mangerial team , superviosrs and members of an organizations need to prepare themselves  to adapt  successfully to a rapidly changing business environment.  There ae number of  strategies and tools we can use to deal with change to the betterment of   the organization and also our own career.

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Competitiveness in Business

Businesses exist in a competitive environment at present.  Companies  are in fierce competition with each other to provide the best possible value for money   and to offer the most suitable range of products or services  for their customers. Businesses compete in different ways. One of the most clear ways is over price. Companies  on the Internet compete to supply the same goods at the cheapest price to customers. However, in addition there are many  other   competitions, e.g. location – being at the most convenient location for customers, customer service – giving the best personal attention to the needs of customers, customization of products – providing additional features to products to cater for particular customer groups. Organizations  are faced by direct competitors. These are firms that produce the same or very similar goods  or services. On the other hand, most products are differentiated in some way. In addition to direct competition, businesses also face indirect competition. For example, in the leisure industry cinemas are faced by indirect competition from other providers of leisure activities such as discotheques. A direct competitor is a business that produces or sells a product or service that is identical or highly similar to another. Indirect competition occurs when organizations   compete for the same  expenditure, although they might be in different sectors of the same market, or in apparently different markets. As such it is apparent that we are living in a hyper competitive business environment where things are changing rapidly. In this business environment being competitive is vital for  survival and growth for an origination and individuals working for those organizations.

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Job Description

  • Calling quotations
  • Contact new suppliers for cheapest price and best quality goods.
  • Participating management meeting, operation meeting and procurement committee meetings.
  • Introduce new suppliers for the organization.
  • Handling  purchasing.
  • Responsible for all purchasing items and the cost Provide up to date reports to the management.
  • Ensure the cheapest price and best quality goods
  • Overall day to day administration functions in the company.
  • Prepare monthly project status reports for management.
  • Prepare monthly KPI for the Staffs and sending to management accountant
  • Provide direction and responds to actions in timely manner including in absence of management
  • Motivate, support and guide team members when necessary
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Competitive Business Environment

Businesses exist in a competitive environment at present.  Companies  are in fierce competition with each other to provide the best possible value for money   and to offer the most suitable range of products or services  for their customers. Businesses compete in different ways. One of the most clear ways is over price. Companies  on the Internet compete to supply the same goods at the cheapest price to customers. However, in addition there are many  other   competitions, e.g. location – being at the most convenient location for customers, customer service – giving the best personal attention to the needs of customers, customization of products – providing additional features to products to cater for particular customer groups. Organizations  are faced by direct competitors. These are firms that produce the same or very similar goods  or services. On the other hand, most products are differentiated in some way. In addition to direct competition, businesses also face indirect competition. For example, in the leisure industry cinemas are faced by indirect competition from other providers of leisure activities such as discotheques. A direct competitor is a business that produces or sells a product or service that is identical or highly similar to another. Indirect competition occurs when organizations   compete for the same  expenditure, although they might be in different sectors of the same market, or in apparently different markets. As such it is apparent that we are living in a hyper competitive business environment where things are changing rapidly. In this business environment being competitive is vital for  survival and growth for an origination and individuals working for those organizations.

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My Goals

My Personal  Goals  – Short term

Short term goals that demonstrate my ability, improve my skills, improve my knowledge, help to gain the required experience and demonstrate the many successes I’m capable of achieving. Also, it is the short term goals that will maintain my motivation and focus to continue toward my longer term goal. These are the goals that provide immediate gratification once achieved.

My Personal Goals  – Long Term

Remember that the length of your long-term plan is not necessarily an indication of its quality. What is important is that you have clarity about what you want to achieve,

 Goals are powerful builders , motivators to  building our  carrier and  improves our self confidence  as well as  measure  our achievements and take pride in them . Setting my personnel goal a wants to become an owner of a company.

My Professional Goals – Short term

  • Time management
  • developing the soft skills,
  • developing the  technical skills and knowledge required to my goals

My Professional Goals  – Long term

  • Finance management
  • Skill development
  • Career development
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Personal Development Planning

Personal Development Planning (PDP) is a continuous development process that enable  me  to make the best use of  my  skills and helps advance both the  personal  plans and professional plans. . The process of Personal Development  Plan is continuous by its  innate  nature. It benefits  me as wellas the  the organisation which I work for . It also benefits  my supervisors and  colleagues/peers and other staff with whom I work.

I suppose  It is a four-step process comprising: preparation; personal evaluation including the completion of a PDP.  PDP ensures that employees receive recognition for their work through a process which acknowledges their achievements and provides them with as much information as possible about what they do and what is required in order to do better.

Personal Development Plan  allow  me  to identify in terms of personal development where I  have come from, how I am  getting on in  my  job at present, where I  would like to be in the future and how I  propose to get there. The questions to be completed are framed as follows:

1) where have I been?

2) where am I now?

3) where would I like to be?

4) how do I get there?

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